Shelf Strips

Shelf Strips or Shelf Talkers call buyers’ attention to your product displayed on the shelf. Available in any shape or size, shelf strips are an eye-catching solution for in-store advertising.

•    UV offset printing technology delivers vibrant design and high-quality finish
•    Available in wide range of shapes and sizes
•    High grade plastic or recyclable polypropylene substrate
•    Durable finish with light fast inks resistant to fading
•    Available as strips or in rolls

These strips are straightforward yet effective point-of-purchase graphics. These strips, which line the front of store shelves, give price labels and product information, as well as simple brand statements. In contrast to aisle violators, which are intended for selective use, shelf strips are a universal solution in the retail environment due to their informative and unobtrusive character.

Typically composed of polystyrene, card stock, or rigid vinyl, shelf strips are slipped into a top and bottom channel from the side, securing them to the retail shelf front. The small size of shelf talkers should not lead retailers to believe that this form of in-store marketing is ineffective.

Retail Shelf Strips to Give Your Marketing Strategy A Boost

Despite their normal 1 1/4″ height, shelf talkers offer a significant marketing advantage. In addition to displaying important information such as the price tag, shelf strips can offer a pop of color to the typically gray shelf background. This attracts the customer’s attention to the label. Consequently, they can:

• Signal a sale by utilizing colored shelf strips to attract attention and demonstrate how much lower the new price tag is than the previous one.
• Provide important information. Typically, these strips also include the item’s barcode in addition to price labels and unit information. This permits the use of portable barcode scanners for intelligent purchasing methods.
• Demonstrate the brand. Not all items carry their parent brand, even if it is a proven best-seller. Shelf strips allow retailers to educate customers on the spot, so boosting the possibility of a sale.
• Differentiate the items. Not all brand identification signage is showy and instant. There are always other, less prominent brands that may be more affordable for some consumers.
• Increase the likelihood of a purchase. These talkers may be the most effective sellers in a retail setting. While other in-store signage is captivating, channel strips are essential for closing the purchase.
• Decorate the fixture display. Shelves normally require a front lip for structural support, and a printed shelf strip can be utilized to conceal the ugly shelf edge.
• Cohesive retail environment – These strips can be utilized to make neutral store shelving match the colors used in the rest of the store or department.